Lala Wine, a premier distributor under the LLMH Group, has announced an exclusive partnership with JW Marriott Group in Vietnam, solidifying its position as a leading provider in the luxury wine and spirits market. The collaboration, valued at over $12 million in 2025, establishes Lala Wine as the sole supplier of premium wines and high-end spirits to several prestigious JW Marriott properties across Vietnam.

JW Marriott Properties in Vietnam Covered by the Agreement

The partnership will see Lala Wine supplying its curated selection of wines and spirits to these iconic JW Marriott locations:

• JW Marriott Phu Quoc Emerald Bay Resort & Spa: A luxurious beachfront resort on the picturesque Phu Quoc Island, known for its world-class amenities and services.
• JW Marriott Hotel Hanoi: A five-star property in Vietnam’s capital city, offering sophisticated accommodations and an elegant ambiance.
• JW Marriott Hotel Saigon: Centrally located in Ho Chi Minh City, this hotel features upscale lodging and renowned gourmet dining experiences.
• JW Marriott Resort & Spa Nha Trang: A serene beachfront retreat in the coastal city of Nha Trang, celebrated for its tranquil setting and outstanding hospitality.

Enhancing Guest Experiences with Premium Wines and Spirits

Lala Wine will supply a comprehensive range of premium wines, rare vintages, and high-end spirits, carefully curated to elevate the dining and hospitality experience at each JW Marriott property. This selection is designed to cater to the refined tastes of both international visitors and Vietnam’s growing class of luxury consumers.

The partnership reflects a shared vision between Lala Wine and JW Marriott: to provide exceptional experiences through excellence in product quality and customer service. Guests at these properties will enjoy a beverage program enriched by Lala Wine’s expertise and commitment to luxury offerings.

Meeting Vietnam’s Rising Demand for Luxury Goods

Vietnam’s luxury hospitality sector is experiencing rapid growth, driven by increasing international tourism, business travel, and a rising demand for premium imported goods. This partnership positions both Lala Wine and JW Marriott to capitalize on this trend, reinforcing their leadership in the high-end market.

For Lala Wine, the deal represents a significant step in its expansion strategy within Vietnam’s luxury sector. The company’s role as an exclusive supplier underscores its reputation as a trusted provider of top-tier wines and spirits, while demonstrating its capability to meet the high standards of world-renowned brands like JW Marriott.

Synergy of Excellence: Lala Wine and JW Marriott

The collaboration highlights the alignment between Lala Wine and JW Marriott’s shared commitment to excellence, innovation, and customer satisfaction. By integrating Lala Wine’s expertise in luxury wines and spirits with JW Marriott’s dedication to premium hospitality, the partnership promises to redefine the beverage experience for discerning guests.

The agreement also reflects the growing importance of Vietnam as a destination for luxury travel and hospitality, setting a benchmark for future collaborations in the sector.

As Vietnam’s appetite for luxury goods and experiences continues to expand, the partnership between Lala Wine and JW Marriott is poised to thrive. Together, they will meet the evolving needs of a sophisticated and growing market, solidifying their positions as leaders in Vietnam’s hospitality and beverage industries.

This $12 million deal not only signifies a milestone for both companies but also represents the potential of Vietnam’s burgeoning luxury market. By joining forces, Lala Wine and JW Marriott are setting the stage for a new era of elevated guest experiences, premium offerings, and sustainable growth in the country’s luxury hospitality landscape